Wednesday, March 21, 2012

The Arts: Lost and Found – Exclusive with Jane Lynch & John Stamos

(I attended the launch of the Adopt the Arts Foundation and sat down for exclusive Interviews with Jane LynchJohn Stamos and others)


Los Angeles- “This is our first event and it's packed and I'm thrilled!” exclaimed Jane Lynch in an interview on Sunday March 18th at a fundraiser for Adopt the Arts. The Glee star serves on the board of directors of the nonprofit that funds public arts education for Los Angeles’ Unified School District’s (LAUSD) underfunded schools. Around two hundred patrons and celebrities turned up at the jam-packed Simon L.A. restaurant at the Hotel Sofitel.
Adopt the Arts is co-founded by Matt Sorum (Guns and Roses) and activist Abigail Berman with board members such as Noami Depres, Lanny Cordola, Richard Grant and an advisory committee that includes John Stamos, Slash and Juliette Lewis. Adopt the Arts aims to fund public art education in Los Angeles—one school at a time.
“The Arts mean a lot to me,” Lynch mused hovering over an eclectic dessert tray of cotton candy, popcorn and cookies— part of the dessert course prepared by celebrity chef Kerry Simon, “in high school the best part of my day was the hour I had choir without which I would not have a career in the performing arts.” Her Glee co-star John Stamos reminisced, “I was a drummer in my public school; not only was it the best part of my day but it gave me an identity.”
Inaugurating the star studded event that raised $100,000 Sorum said, “kids learn four times better with music and arts so without creative programs, they suffer and we lose a creative force of the future." He explained how public school education helped him become a renowned musician and thanked LASUD’s Superintendent John Deasy for attending the event and supporting the cause. The night culminated with ear-candy performances by headliners The Magnificent Seven aided by rock legends, Mark McGrath (Sugar Ray), Glenn HughesAdrian Young (No Doubt), Gilby Clarke (Guns N' Roses), Billy Duffy (The Cult), Christina Perri, Steve Stevens, Franky Perez, Billy Morrison, Donovan Leitch and many more.
The performers reinforced that national finance reductions have forced Los Angeles schools to make unkind cuts to arts educations programs. This is devastating for LASUD’s quarter of a million students, explained Abigail Berman, founder and Executive Director of Adopt the Arts foundation, “unacceptable, especially, in a city where all of the arts are a major part of the economy,”
It is incongruous that a city with a global economy built on the performing arts industries would face eradication of its public arts for future citizens. According to the 2011 Otis Report on the Creative Economy, commissioned the Otis College of Art and Design, Southern California is supported by creative industries that employ over 640,000 —one out of eight of every job here—generating an estimated $129 billion in sale revenues and $3.1billion in local state taxes.
Outraged that LASUD may face complete elimination of elementary school arts programs, Sorum was motivated to start the nascent foundation, “It’s the most horrific thing that I have heard—it’s a travesty.”
“Arts help kids think critically and perform better in school making them adults who contribute more to society,” remarked Jane Lynch of her cause célèbre. She explained that her daughter attends a Los Angeles public school where parents helped raise funds to support its arts program, regretting that most schools “do not have a strong fundraising arm,” adding, “our organization helps children get afterschool programs, music and arts teachers, basic resources and equipment for arts.”
Full House star Jodie Sweeny reflected that her life “revolved around the arts” and as a mother of two children the thought of them being “deprived of arts was heartbreaking.” Lynch deliberated that “California legislature on education was indecisive and divided” and that in “any recession, the first thing to go is art— the great equalizing force.” As though reading a Glee episode script she added, “It doesn't matter how much money your parents have; how popular you are; if you are the captain of the football team; or think you are a nerd; the arts transcend prejudice.”
Underprivileged schools are “adopted” by individual donors or through fundraisers by the Adopt the Arts Foundation. “It is sad to see arts on the chopping block because music was the discipline that guided my life,” said John Stamos, “but this is a tangible charity where I can make a difference I see immediately.” Stamos, Sorum andDungeons and Dragon artist Rob Prior have all sponsored disadvantaged schools and attendees Mark McGrath and Jonathan Schaech pledged to do so as well.
The foundation also invites celebrities as role models to mentor children in LA USD schools lacking resources and opportunities such as their pilot project, Rosewood Avenue School, where they helped build a well supplied music room. Jane Lynch commented that “for kids to spend time in a completely creative arena: whether it’s painting a picture, doing a play, dancing or singing songs— is a wonderfully civilizing force.”
Berman expressed her fear that if “creative outlets” were “taken out of children's lives” there would be a lost generation of children. “Art is a common language— the thread that binds us and makes us more alike than we are different.”
A weird and wonderful energy was made tangible that night with celebrities uniting in the high of philanthropy. With an ambitious mission to save the arts in America’s public schools Berman and Sorum conclude they were “planting roots in Los Angeles” to assist children locally and wish to “grow organically across the nation.”
To learn more about the cause please visit http://adoptthearts.org/.

Thursday, March 8, 2012

ShoutOut! in a Loud World


DIY Public Relations Dilutes the Message
"If I was down to my last dollar, I'd spend it on public relations." Bill Gates
The world is getting increasingly louder. How do you stand up and shout out! amplified enough to have your brand or message heard effectively? If your organizational clarion call is enhanced by a PR professional or a communication specialist, you agree with Bill Gates. You may argue his last dollar is further down the unforeseeable horizon than yours but I would counter that you may be losing a multifaceted nugget of opportunity if you do not invest in public relations.  


Roadblocks to Investing in PR
"If you keep your mind sufficiently open, people will throw a lot of rubbish into it.” William A. Orton
Your organization maybe too preoccupied or unable to afford a Public Relations outreach team. You are a diminutive business stretching your ten employees from the foothills to the hilltops; a corporation facing marketing budget cuts that forces a team of Jedi ad-warriors to slash their squad; or a nonprofit tottering between relief work in Haiti while hosting a fundraiser in Last Chance, Colorado (yes that is a real town).

These are just some of the roadblocks that lead to DIY PRing, so prevalent today due to quick access of online tools and the augmentation of social media. This has led to an over amplification of amateurish messaging, over communicating via social media and maladroit online content. In a competitive and increasingly sophisticated promotional world, such messaging can actually do more harm than good. DIY messaging may reflect poorly on your product, brand or company.  


Nonprofits--fearful of spending donor money on what is deemed unnecessary-- are the least likely to invest in PR. This is an unfortunate as the ROI is high for charities when they invest in PR publicity and advertising. Investment in marketing for charities leads to higher revenues--key for developing the all-important program funds. Dan Pallotta points out in a Harvard Review article that nonprofits should spend more on advertising. As in any industry, funds are built by "demand for the idea on a massive scale" he explains. 
"..Charitable giving in the U.S. has remained constant at about 2% of GDP since we've been measuring it. Charity is not taking market share from the for profit sector. How can it if it is never allowed to market?" 
The Merits of PR
"It is not enough that a man has clearness of vision, and reliance on sincerity, he must also have the art of expression, or he will remain obscure." George H. Lewes

As the PR profession expands, so does its finite worth. A brand-loyal PR professional can launch campaigns, track information, report outcomes, perform research metrics, enhance databases, build a consumer-based communications plan and provide free publicity with the right media placement.

The U.S Bureau of Labor Statistics states, there are 7,000 public relations firms in the United States, as reported by the Public Relations Society of America (PRSA) in their summary of the PR industry size and growth. This does not include the individuals or teams employed by corporations, medical establishments, media companies, military divisions, government branches, nonprofits and other enterprises.

DIY Uncle Bob Mattress Ads
"Hastiness and superficiality are the psychic diseases of the twentieth century..." Alexander Solzhenitsyn
DIY marketing and promotion is explicable if there is not enough moola to justify PR or communication expenditure. Yet, thousands of organizations with sizable budgets still pass off blogs, company newsletters, online content, press releases, end-of-year reports, media placement and ad development as “superfluous work” to employees that are unqualified. If this wasn't a verity, local TV and digital advertisements— touting mattresses and cars hosted by salesman uncle Bob shouting and foggily staring at the camera through cheesy graphics— would not exist.

Adjust Tone not Volume
"Wit is the salt of conversation, not the food." William Hazlitt

Though the PR and communications industry has grown exponentially in the last decade, we continue to get emails with slapdash newsletters, websites replete with structural errors (no it was not inverted syntax!) or receive reports jigsaw-puzzle-glued together due to end-of-year urgency.

An organization’s spokesperson or communication expert cannot be the accountant or the engineer dabbling in double and ineffective duty. That scenario is the source of crisis communications, which I have experienced firsthand.  Daily, thousands of media pitches and press releases with immense report-worthy potential are buried under bland and feeble prose written by employees doubling up as PR relation liaison.

Successful PR it is not about WHAT but HOW. This HOW makes a story press worthy and appealing online content. And it is in adjusting TONE not the VOLUME you reach out in an increasingly loud world to ShoutOut! your message.