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Creating a Media Branding Campaign

Here are some of the logos for achieved media 

Hello folks, All right, I heard the complains! Been busy with work! Here is another post.
Recently I launched a unique media campaign for Worldwide Aeros where I am the Communications Director.  The Aeroscraft is a NASA project that is supported by Pentagon and DARPA. The challenge was to create an Aeroscraft brand that stood on its own.

The media launch was successful with over 1800 mainstream international media placements in outlets such as CBS, NBC, ABC, Al-Jazeera, BBC, Wired, Gizmag, Popular Science and soo many more! 

I was hired to implement corporate initiatives to position the company, its CEO and its products for prominent global visibility through marketing and branding. Here are some communications strategies and how some worked and some did not!

Important POINT: Always have media-savvy dialogue, remember they all need an "exclusive" to pitch to get network executives and producers to agree to do the story.

STRATEGIES- Craft and launch a strategic communications and media plan for Aeros and its CEO.-Created relevant media and press contact database of targeted publications.-Used my gently nurtured media contacts (producers, talent, journalists, publicists) from the past! Some worked and some were more entertainment based so they did not bite.

International media placement was a company requirement

-Pitch stories to digital media, through cold calling, warm cell texting and press releases when placement was procured, bam! sent to second tier of multimedia platforms, then—you guessed it—on to TV and top media.-Side note the media is mostly like high school, if a topic is popular; they all want to cover it..and if it is not covered by media competitors—it is the kiss of death!

- Created a company-wide corporate image through multimedia biographies, white papers, marketing material, speeches, talking points, newsletters, presentations, video scripts. social media and website. (MEH! The newsletter had a lukewarm reception…but the press releases rocked and were extremely widely republished!!)

- Train engineers and VP’s with media savvy interview strategies and talking memos.- Craft a company-wide tech-meets-business narrative for publications and industry documents working in conjunction with engineering and business development departments.

RESULTS- Successfully crafted a storytelling structure leading to an on-fire media branding campaign (with 1800 media placements just in January 2013) that raised the corporate profile of CEO and VP’s. 

-Operated as media spokesperson, acquiring daily placements by developing active press relations in leading technology and national outlets as CNN, CBS, NBC, BBC and ABC. 

-Produced Aeros-branded scripts for various technology TV shows: Discovery, A&E, and History, AOL and more.See the results here:

http://www.aeroscraft.com/#/press-archives/4569164264